Fictional demonstrations for illustration — not client results.
Performance marketing agency · Surat, India
More Leads. More Sales. Real Growth.
We plan, launch and optimize Meta Ads and Google Ads campaigns that help businesses attract quality leads, generate sales and grow with measurable performance.
Hands-on experience managing substantial advertising budgets, optimizing campaigns and focusing on measurable business outcomes.
What does this figure mean?
Cumulative advertising budget managed across digital advertising campaigns. It is not AWEBZONE’s revenue, profit or client billing, and it is not the revenue, sales or ROAS those campaigns produced. This is a business-provided figure; the campaign reports analysed on this site cover only a selected part of it.
Experience you can inspect.
Beyond the headline number, selected anonymized campaign reports from different clients are open to explore — with the limits stated next to the figures.
Our deepest ad-account experience. Purchase campaigns for clothing brands make up most of the reports analysed here.
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Perfume
Catalogue, carousel and video purchase campaigns for perfume brands, including awareness reach.
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Watches
Video-led and catalogue campaigns for watch brands, including hook and hold-rate analysis.
We have also run lead-generation ads forwebsite developer agenciespropertymachinery sellersand other businesses
Lead-generation reports are not part of the analysed data, so no lead figures are shown on this site.
Our core: Meta Ads and Google Ads.
Roughly seven in ten AWEBZONE engagements centre on these two platforms — a statement of where we focus, not a campaign result. Together they cover demand creation and demand capture.
Pay for the Enquiries & Orders Your Campaign Generates.
Choose a transparent performance-based model. Pay per incoming advertising enquiry or per order generated through your sales campaigns, instead of paying a fixed campaign management fee.
Option 1 · Pay per lead
₹15per incoming lead
Every enquiry your ads bring in is billed at ₹15. If the campaign generates no leads, there is no lead-generation charge.
Estimate your campaign chargeUses our actual rates. Ad spend is paid separately to the ad platforms.
Leads: · Orders:
Lead charges are based on enquiries generated through advertising campaigns, not on whether those enquiries eventually convert into sales. AWEBZONE optimizes campaigns using client feedback, while lead follow-up and sales conversion are managed by the client’s sales team.
Meta Ads and Google Ads are our core — not one service among fifty.
Measurement first
Tracking is set up before spend, so decisions rest on signals, not opinions.
Honest expectations
No guaranteed outcomes and no vanity metrics — clear reporting instead.
Teacher’s clarity
5+ years of training marketers means we explain what we do and why.
What you get when you work with AWEBZONE.
Included in campaign work, clearly separated from optional, separately scoped services.
Strategy — included
Business research
Competitor research
Audience identification
Campaign planning
Funnel strategy
Optional · scoped separately
Brand strategy workshops
Not part of the standard campaign scope. Quoted separately when needed.
Campaigns — included
Meta Ads management
Google Ads management
Campaign setup
Audience targeting
Creative testing
Budget optimization
Optional · scoped separately
YouTube Ads
WhatsApp marketing setup
Not part of the standard campaign scope. Quoted separately when needed.
Creative — included
Ad creative direction
Promotional graphics
Ad copywriting
Video ad concepts
Social promotional content
Optional · scoped separately
Video shooting & editing
Not part of the standard campaign scope. Quoted separately when needed.
Tracking — included
Conversion tracking
Campaign monitoring
Performance reporting
Lead and order tracking
Optimization recommendations
Optional · scoped separately
Advanced CRM integrations
Not part of the standard campaign scope. Quoted separately when needed.
Growth — included
Campaign experiments
Creative improvements
Audience optimization
Landing page recommendations
Scaling opportunities
Optional · scoped separately
Landing page / website build
SEO
Not part of the standard campaign scope. Quoted separately when needed.
What performance marketing can measure.
Every ad rupee can be followed to a click, an enquiry or an order. Choose a demo campaign and a metric. Illustrative Demo Data
Illustrative Demo Data
ROI matrix · Illustrative Demo Data
Clicks · last 7 days Illustrative Demo Data
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Your growth journey with AWEBZONE.
We understand the business, products, audience and goals.
We prepare a marketing strategy and advertising plan.
We prepare campaigns, creatives, tracking and landing pages as required.
Campaigns go live and performance data starts coming in.
We analyze campaigns, test creatives and improve performance.
We identify opportunities to scale based on actual performance.
Selected Historical Campaign Data — Anonymized Reports
Real campaign performance, shown with its limits.
Highlights from selected, anonymized Meta Ads Manager reports of 14 different clients. Historical and platform-attributed — not a guarantee of future results.
Ad spend in analysed reports₹1.51 Cr14 client accounts · 574 entries that spentDefinition
Sum of spend across all 14 client accounts. Account summary rows are not added again.
Click-through rate (CTR) shows how often an ad is clicked. It does not show whether those clicks turn into buyers.
Real example
In the perfume client’s account, 31 entries with 10+ purchases show almost no link between CTR and cost per purchase (rank correlation 0.04). Entry K055 had the highest CTR (6.3%) at ₹291 per purchase; the lowest-CTR entry, K035 (0.8%), cost ₹140 per purchase.
Entries31
Median CTR3.5%
Rank correlation0.04
Reporting period: 3 Oct 2024 – 7 Nov 2026
Practical lesson: Judge ads on the result you are paying for, then use CTR to diagnose why.
ROAS is revenue per rupee of ad spend — not profit
ROAS = attributed purchase value ÷ ad spend. Profit also depends on product cost, shipping, returns, fees and overheads.
Real example
One clothing client account reports a weighted ROAS of 3.67× on ₹9.39 L of spend. HYPOTHETICAL: if contribution margin before ad spend were 35%, break-even ROAS would be 2.86× (1 ÷ 0.35), and each ₹1 of ad spend would leave about ₹0.29 after the ad cost. At 20% margin, break-even is 5.0× and the same ROAS would lose money.
Reported ROAS3.67×
Break-even at 35% margin (hypothetical)2.86×
Break-even at 20% margin (hypothetical)5.00×
Reporting period: 12 Mar 2024 – 7 Nov 2026
Practical lesson: Know your margin before you celebrate a ROAS number.
Reach is the number of people who saw your ad at least once. Impressions count every time it was shown, including repeats to the same person.
Real example
One awareness entry in the perfume client’s account recorded reach of 87,22,436 and 1,21,96,104 impressions on ₹20,624 of spend — about 1.40 impressions per person reached, at roughly 2.36 rupees per 1,000 people reached.
Reach87,22,436
Impressions1,21,96,104
Impressions per person1.40
Reporting period: 3 Oct 2024 – 7 Nov 2026
Practical lesson: Use reach for awareness goals and impressions to understand repetition.
Original Meta Ads Manager views supplied by AWEBZONE, shown unaltered. Historical results; reporting windows and attribution settings vary. No guarantee of future results.
Campaign performance overview.Ad set performance.Selected ad sets.
Conceptual illustration of the page changes we recommend — not client work and not real data.
Before · concept
Vague headline
Five competing buttons
Long form up front
After · concept
Get a quote
One clear promise
One next step
Short form, WhatsApp option
Practical training · Surat
Learn digital marketing from real campaigns.
A 120-day practical programme taught by Rakib Shaikh — Meta Ads, Google Ads, YouTube Ads, SEO, WordPress, Shopify and AI marketing, with live exercises.
Live Meta Ads and Google Ads practice
Real campaign dashboards, reviewed in class
Offline classes in Surat; online learning also offered
Founder of AWEBZONE with 8+ years in digital marketing and 5+ years training marketers. Hands-on with Meta Ads and Google Ads, and clear about what the numbers do — and don’t — mean.
Digital marketing agency in Surat, working with businesses across India
AWEBZONE is a performance marketing agency and digital marketing training institute in Udhana, Surat. We plan and manage Meta Ads (Facebook and Instagram), Google Ads and YouTube Ads, build lead generation funnels, and develop WordPress and Shopify websites for local and online businesses.
Campaign work runs online, so businesses outside Surat can work with us too. Prefer to meet? Visit our Surat office.