For many service and local businesses, a WhatsApp conversation can be a practical next action. The quality of the conversation process matters as much as generating the inquiry.
Set expectations in the advertisement
Explain enough about the service or offer to help visitors understand why they should start a conversation.
Prepare a response process
Decide who responds, what information is required and how common questions will be handled.
Ask useful questions
A simple structured conversation can help identify whether an inquiry is relevant without overwhelming the person.
Review inquiry quality
Do not evaluate the system only by message volume. Consider whether the inquiries support the real business objective.