Instagram Ads: Think About the Customer Experience Beyond the Feed

An Instagram advertisement may create the first interaction between a business and a potential customer. What happens next matters.

Match the message with the destination

The promise or message in the advertisement should connect logically with the page or conversation that follows.

Make the next action clear

A visitor should not have to guess what to do after showing interest.

Consider creative context

Different audiences and placements may respond to different ways of presenting information. Testing should remain connected to a clear objective.